One of my favorite parts about the tech revolution is the sheer amount of data that we, as end users, generate. I’m thrilled when companies or organizations use data, voluntarily offered by their users, to write impromptu market research reports. It’s even more exciting when market research isn’t their core competency.
Insights, LinkedIn‘s equivalent market research arm, published a report on their blog that analyzes names. The report analyzes names of professionals using LinkedIn. Specifically, the report looks at what names are overrepresented in different professional areas, such as among sales reps, CEOs, engineers, or athletes.
The top CEO names, for men:
And for women:
LinkedIn identifies two trends. Among males, CEO names tend to be either short or shortened versions of popular first names. This could be because nicknames are often used to denote friendliness or openness. Conversely, female CEOs use their full name to project a more professional image.
Here’s the infographic.